Empire State Retina
Strengthening Empire State Retina’s Digital Presence Across New York City
Industry:
Ophthalmology and Retina Care | Healthcare
Services:
Website Strategy | Website Development | SEO Copywriting | Physician Profiles | Service Pages | Multi-Location Marketing | Print Design
Client case study:
Overview
Advocado Marketing Group partnered with Empire State Retina to expand and refine its website as the practice continued to grow.
Through strategic website updates, physician pages, treatment content, location expansion, and patient-focused resources, we created a clearer and more cohesive digital experience that reflects the practice’s specialized expertise.
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Empire State Retina is a specialized ophthalmology practice providing advanced diagnosis and treatment for retinal and vitreous conditions.
With experienced retina specialists and locations throughout Queens, Manhattan and the Bronx, the practice is committed to making specialized eye care accessible to patients across New York City.
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Our goal was to help Empire State Retina:
• Clearly communicate its specialized services
• Introduce new physicians and treatments
• Improve the organization of the website
• Highlight all three New York City locations
• Make important information easier for patients to find
• Create a website structure that can continue growing with the practice
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As Empire State Retina expanded, its website needed to grow alongside the practice.
The existing website needed to accommodate new physicians, additional locations, advanced treatments, updated services, and important patient information without becoming difficult to navigate.
The challenge was to organize this growing amount of content while maintaining a professional, trustworthy, and patient-friendly experience.
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Advocado expanded and reorganized the Empire State Retina website to better represent the practice’s physicians, locations, treatments, and expertise.
We created new pages, refined website copy, improved navigation, updated the homepage, introduced new treatment content, and established a more consistent experience throughout the site.
Each update was designed to make complex medical information easier for patients to understand while presenting Empire State Retina as an experienced and trusted retina practice.
Our Work
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Website and Homepage Expansion
WHAT WE DID
We updated the homepage with refreshed messaging, a new banner, an expanded physician section, and a featured introduction to Valeda® Light Therapy. We also refined the website structure to better accommodate the practice’s growing services and locations.RESULT
The homepage now gives patients a clearer overview of the practice, its physicians, specialized treatments, and locations while providing direct paths to more detailed information. -
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Physician Pages and Navigation
WHAT WE DID
We created a central “Our Doctors” page, developed individual physician pages, updated physician biographies, and added a dedicated doctors section to the website navigation.We also incorporated Dr. Engel into the website and refined the presentation of Dr. Simhaee’s professional information and imagery.
RESULT
Patients can now learn more about each physician’s qualifications and areas of expertise. The new structure also gives Empire State Retina a scalable format for introducing future physicians. -
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Retina Treatment and Service Pages
WHAT WE DID
We developed and refined copy for retina care and individual service pages, organizing complex medical information into clear sections with approachable language and calls to action.RESULT
Patients can more easily understand the conditions and treatments available through Empire State Retina, while the expanded content creates a stronger foundation for search visibility. -
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Insurance and Patient Information
WHAT WE DID
We created a dedicated insurance page and improved the organization of important contact, location, and appointment information.RESULT
Patients have a clearer place to find practical information before contacting the office, helping reduce confusion during the appointment process. -
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Practice Brochure Design
WHAT WE DID
We designed a professional brochure that presents Empire State Retina’s physicians, services, locations, and specialized approach to retina care in a clear and visually engaging format.The brochure was designed to complement the practice’s website and maintain a consistent brand experience across both digital and printed materials.
RESULT
Empire State Retina now has a polished marketing piece that can be shared with patients, referring providers, community partners, and prospective patients. The brochure makes important practice information easy to understand while strengthening the practice’s professional image.
Our work gave Empire State Retina a stronger and more flexible digital foundation.
The website can now better support new physicians, advanced treatments, additional locations, and future practice updates while maintaining a cohesive and professional patient experience.
A website designed to grow with the practice
Advocado Marketing Group helps healthcare organizations build stronger brands, improve visibility, and connect with the communities they serve.