Perla Pediatric Smiles
Helping Perla Pediatric Smiles Build a Trusted Local Presence
Industry:
Pediatric Dentistry | Healthcare
Services:
Website Design | Local SEO | Google Ads | Google Business Profile | Print Design
Client case study:
Overview
We partnered with Perla Pediatric Smiles to create a warm, professional brand presence that reflects the personalized care families receive at the practice.
Through website design, local SEO, Google Ads, and branded patient materials, we helped Perla establish its digital presence and connect with families throughout Wellesley and surrounding communities.
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Perla Pediatric Smiles is a boutique pediatric dental practice in Wellesley, Massachusetts, led by board-certified pediatric dentist Dr. Niloufar Moaziniya.
The practice provides personalized dental care in a welcoming, child-friendly environment designed to help children and parents feel comfortable and supported.
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Our goal was to create a strong marketing foundation that would help Perla:
• Establish credibility with local families
• Increase visibility in Wellesley and nearby communities
• Reach parents searching for a pediatric dentist
• Clearly explain the practice’s services
• Create a consistent experience across digital and printed materials
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As a growing pediatric dental practice, Perla needed a professional and cohesive marketing presence that would build trust with parents and introduce the practice to the local community.
The brand needed to feel warm, elevated, and approachable while clearly communicating Perla’s services, specialized experience, and commitment to personalized care.
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Advocado developed a cohesive marketing strategy that combined thoughtful design with local search visibility.
We created a custom website, optimized the practice for local searches, developed town-specific SEO pages, managed Google Ads campaigns, supported the Google Business Profile, and designed educational and community marketing materials.
Every element was created to feel consistent with Perla’s boutique, family-friendly approach.
Our Work
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Custom Website Design
WHAT WE DID
We designed and developed a custom, mobile-friendly website that introduces the practice, explains its services, answers common parent questions, and makes it easy for families to contact the office.RESULT
Perla now has a polished and welcoming online presence that reflects the quality of its care and provides parents with a clear path from learning about the practice to requesting an appointment. -
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Local SEO and Location Pages
WHAT WE DID
We optimized the website’s copy, headings, page titles, meta descriptions, image alt text, internal links, and calls to action. We also created localized pages targeting Newton, Needham, Weston, Dover, Wayland, and Sherborn.RESULT
The Needham and Weston pages began appearing on the first page of Google, while the Newton page also showed improved search visibility. -
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Google Ads Management
WHAT WE DID
We created and managed locally targeted Google Search campaigns to reach parents actively searching for pediatric dental care. This included keyword research, geographic targeting, ad copy, negative keywords, and ongoing campaign adjustments.RESULT
The campaign generated 30+ phone calls during one monthly reporting period, helping Perla connect with more prospective patients while its organic search presence continued to grow. -
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Google Business Profile
WHAT WE DID
We optimized Perla’s Google Business Profile, reviewed its business information and services, developed Google Business posts, and provided recommendations for photos and patient reviews.RESULT
Perla developed a stronger and more consistent presence across Google Search, Google Maps, its website, and its advertising campaigns. -
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Patient and Community Materials
WHAT WE DID
We created custom Tooth Fairy envelopes, educational inserts, a reusable toothbrushing chart, a primary-tooth trauma guide, branded water bottles, and materials for community events.RESULT
These pieces extended the Perla brand beyond the website and gave the practice engaging, child-friendly ways to educate families and connect with the community.
Our partnership with Perla Pediatric Smiles created a cohesive marketing foundation that supports both immediate visibility and long-term growth.
From the website and local SEO to Google Ads and patient materials, each project works together to present Perla as a trusted, professional, and welcoming pediatric dental practice.
Building a Foundation for Continued Growth
Advocado Marketing Group helps healthcare organizations build stronger brands, improve visibility, and connect with the communities they serve.